Contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out.
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Thin —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Thin —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Thin Italic
Thin Italic — 300px
Promulgating
Thin Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Thin Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Thin Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Light
Light — 300px
Necrophiliacs
Light —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Light —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Light —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Light Italic
Light Italic — 300px
Extinguishers
Light Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Light Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Light Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Regular
Regular — 300px
Guaranteeing
Regular —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Regular —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Regular —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Regular Italic
Regular Italic — 300px
Combustibles
Regular Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Regular Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Regular Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Medium
Medium — 300px
Deforestation
Medium —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Medium —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Medium —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Medium Italic
Medium Italic — 300px
Grandmother
Medium Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Medium Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Medium Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Bold
Bold — 300px
Acclimatising
Bold —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Bold —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Bold —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Bold Italic
Bold Italic — 300px
Restaurateurs
Bold Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Bold Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Bold Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Black
Black — 300px
Beatifications
Black —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Black —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Black —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
Stroy Grotesk Black Italic
Black Italic — 300px
Musicologists
Black Italic —
90px
Lolita, light of my life, fire of my loins. My sin, my soul. Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth. Lo. Lee. Ta.
Black Italic —
35 px
Wernicke's area receives information from the auditory cortex, and functions to assign word meanings. This is why damage to this area results in meaningless speech, often with paraphasic errors and newly created words or expressions. Paraphasia can involve substituting one word for another, known as semantic paraphasia, or substituting one sound or syllable for another, defined as phonemic paraphasia. This speech is often referred to as “word salad,” as speech sounds fluent but does not have sensible meaning. Normal sentence structure and prosody are preserved, with normal intonation, inflection, rate, and rhythm. This differs from Broca's aphasia, which is characterized by nonfluency.
Black Italic —
17px
Willie Nelson has been arrested several times for marijuana possession. The first occasion was in 1974 in Dallas, Texas. In 1977 after a tour with Hank Cochran, Nelson traveled to The Bahamas. Nelson and Cochran arrived late to the airport and boarded the flight without luggage. The bags were later sent to them. As Nelson and Cochran claimed their luggage in the Bahamas, a customs officer questioned Nelson after marijuana was found in a pair of his jeans. Nelson was arrested and jailed. As Cochran made arrangements to pay the bail, he took Nelson a six-pack of beer to his cell. Nelson was released a few hours later. Inebriated, he fell after he jumped celebrating and was taken to the emergency room. He then appeared before the judge, who dropped the charges but ordered Nelson to never return to the country. In 1994, highway patrolmen found marijuana in his car near Waco, Texas. His requirement to appear in court prevented him attending the Grammy awards that year. While traveling to Ann W. Richards' funeral in 2006, Nelson, along with his manager and his sister, Bobbie, were arrested in St. Martin Parish, Louisiana and charged with possession of marijuana and hallucinogenic mushrooms. Nelson received six months probation.
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Packages
Stroy Grotesk complete family
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€840.00
€588.00
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Single styles
Stroy Grotesk Thin
€70.00 Add to CartAdded
Stroy Grotesk Thin Italic
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Stroy Grotesk Light
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Stroy Grotesk Light Italic
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Stroy Grotesk Regular
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Stroy Grotesk Regular Italic
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Stroy Grotesk Medium
€70.00 Add to CartAdded
Stroy Grotesk Medium Italic
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Stroy Grotesk Bold
€70.00 Add to CartAdded
Stroy Grotesk Bold Italic
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Stroy Grotesk Black
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Stroy Grotesk Black Italic
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Contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out.
PDF Specimen
The PDF contains information, specimens of the type including further settings of more languages, features, character sets, all in one document. If you’re a bit old school you can even print it.
Download it here.
Design notes
Being born in Croatia, straight into the post-Yugoslav era, during the following 30 years it would be impossible not to get attracted to letters that are still an integral part of the surrounding world, no matter where your gaze hits—industrial inscriptions and craftsman signs, book covers, art exhibition posters, advertising material from a bygone time… You name it! For a long period of time, the mood board with samples was expanding, but it was a rather tedious task to decide which road to travel. Before stumbling upon a source that helped push the project forward, numerous sketches and try-outs manifested themselves:
The origination of this design can be traced to a quirky Sans Serif named Verlengde Schreeflooze from the “Schreeflooze Letters” type specimen published by the Dutch Enschedé Type Foundry in 1932. Its mid-range cuts (12—28 pt) immediately grab the beholder’s attention with their capricious shape combinations. The caps are kept dark, heavy, and generally sport low contrast between the strokes, while the lowercase specimens seem to be all over the place. The majority of these letters could be filed under the “high contrast” category, with the exceptions being simple shapes such as the letters i and j, as well as the diagonal letters k, v, w, x, y, and z.
All of the above-mentioned characteristics make it easy to come to the conclusion that, whoever made this design, took bits and pieces from several sources and comprised them into this lovely typeface. Imagine a crazy mix of gothic, modernist sans, didone, and geometric sans—well, that’s exactly what seems to be going on here, and exactly that is the reason why Stroy Grotesk came into existence. Stroy Grotesk captures some of the thick-to-thin stroke distribution, whilst keeping its heavy, almost monoline caps, yet smooths out the horizontal proportions and details which would otherwise protrude in a digital typeface.
Stroy Grotesk is a contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. This, in turn, impacts text sizes in such a way that they seem to be peculiarly pleasing for the types of its kind. With that being said, Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out. If this typeface makes you feel uncomfortable at times, that’s because we did our best to hit the sweet spot amidst raw geometry and eye-pleasing optical corrections.
The family consists of 6 weights which span from basic monoline Thin styles all the way to Black styles, and they utilize thick-to-thin contrast to open it up where necessary. The corresponding italics are slanted (although very much fine-tuned) versions of Roman styles, with a sharp 13-degree slant angle. Beside the proportional Stroy Grotesk family, there is also a Stroy Mono family—for even more raw goodness and typographic variety.