Stroy Grotesk | Hot Type — Home of Contemporary Typefaces

Stroy Grotesk

12 Styles
€70.00 Single style / €840.00 Complete

Concept

Contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out.

More info +

LOADING
 

Buy Stroy Grotesk

License type & Size

Packages

Stroy Grotesk complete family
30% OFF €840.00 €588.00 Add to Cart Added

Single styles

Stroy Grotesk Thin
€70.00 Add to Cart Added
Stroy Grotesk Thin Italic
€70.00 Add to Cart Added
Stroy Grotesk Light
€70.00 Add to Cart Added
Stroy Grotesk Light Italic
€70.00 Add to Cart Added
Stroy Grotesk Regular
€70.00 Add to Cart Added
Stroy Grotesk Regular Italic
€70.00 Add to Cart Added
Stroy Grotesk Medium
€70.00 Add to Cart Added
Stroy Grotesk Medium Italic
€70.00 Add to Cart Added
Stroy Grotesk Bold
€70.00 Add to Cart Added
Stroy Grotesk Bold Italic
€70.00 Add to Cart Added
Stroy Grotesk Black
€70.00 Add to Cart Added
Stroy Grotesk Black Italic
€70.00 Add to Cart Added

Cijena ne uključuje PDV.
Prices shown without VAT.

Close

Stroy Grotesk

Design Concept

Contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out.

PDF Specimen

The PDF contains information, specimens of the type including further settings of more languages, features, character sets, all in one document. If you’re a bit old school you can even print it. Download it here.

Design notes

Being born in Croatia, straight into the post-Yugoslav era, during the following 30 years it would be impossible not to get attracted to letters that are still an integral part of the surrounding world, no matter where your gaze hits—industrial inscriptions and craftsman signs, book covers, art exhibition posters, advertising material from a bygone time… You name it! For a long period of time, the mood board with samples was expanding, but it was a rather tedious task to decide which road to travel. Before stumbling upon a source that helped push the project forward, numerous sketches and try-outs manifested themselves: 

Geometric Sans Serif Fonts
Different early interpretations of styles that have some key characteristics in common: A raw, sturdy, machined appearance with often weird details brought in by the warmth of the human hand. 

The origination of this design can be traced to a quirky Sans Serif named Verlengde Schreeflooze from the “Schreeflooze Letters” type specimen published by the Dutch Enschedé Type Foundry in 1932. Its mid-range cuts (12—28 pt) immediately grab the beholder’s attention with their capricious shape combinations. The caps are kept dark, heavy, and generally sport low contrast between the strokes, while the lowercase specimens seem to be all over the place. The majority of these letters could be filed under the “high contrast” category, with the exceptions being simple shapes such as the letters i and j, as well as the diagonal letters k, v, w, x, y, and z. 

Type Specimen Sans Serif Text
Sample from a “Schreeflooze Letters” type specimen published by the Dutch Enschedé Type Foundry in 1932. The quirkiness of the optically unadjusted letters with diagonals that break the otherwise pleasant rhythm of vertical strokes is candidly charming. 

All of the above-mentioned characteristics make it easy to come to the conclusion that, whoever made this design, took bits and pieces from several sources and comprised them into this lovely typeface. Imagine a crazy mix of gothic, modernist sans, didone, and geometric sans—well, that’s exactly what seems to be going on here, and exactly that is the reason why Stroy Grotesk came into existence. Stroy Grotesk captures some of the thick-to-thin stroke distribution, whilst keeping its heavy, almost monoline caps, yet smooths out the horizontal proportions and details which would otherwise protrude in a digital typeface. 

Stroy Grotesk is a contemporary interpretation of nostalgia, a grotesque Sans Serif type family, best described through the interplay of contrasting terms—raw and warm. Its overall unrefined feeling is juxtaposed with soft, almost calligraphic upstrokes that connect stems. This, in turn, impacts text sizes in such a way that they seem to be peculiarly pleasing for the types of its kind. With that being said, Stroy Grotesk is a great performer, no matter the size—the bigger it gets, the more of its character will pop out. If this typeface makes you feel uncomfortable at times, that’s because we did our best to hit the sweet spot amidst raw geometry and eye-pleasing optical corrections. 

Sans Serif Letters Grotesque
Stroy Grotesk heavily relies on flat horizontal and vertical stroke terminations. 

The family consists of 6 weights which span from basic monoline Thin styles all the way to Black styles, and they utilize thick-to-thin contrast to open it up where necessary. The corresponding italics are slanted (although very much fine-tuned) versions of Roman styles, with a sharp 13-degree slant angle. Beside the proportional Stroy Grotesk family, there is also a Stroy Mono family—for even more raw goodness and typographic variety. 

Language Support

Afar, Afrikaans, Albanian, Aranese, Araona, Aromanian, Aymara, Ayoreo, Azeri (Latin), Basque, Bemba, Bislama, Bosnian, Breton, Catalan, Cavineña, Chamorro, Cheyenne, Chichewa, Chokwe, Chuukese, Cofán, Comorian, Cornish, Crimean Tatar, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Friulian, Ganda, German, Gikuyu, Greenlandic, Guaraní, Gwich’in, Haitian, Hawaiian, Hungarian, Icelandic, Ido, Indonesian, Interlingua, Irish Gaelic, Italian, Javanese, Karelian, Kashubian, Kinyarwanda, Kiribati, Kirundi, Kituba, Kongo, Kurdish, Kwanyama, Ladin, Latvian, Lingala, Lithuanian, Luba-Kasai, Luxemburgish, Malagasy, Malay, Maltese, Maninka, Manx, Māori, Marquesan, Marshallese, Montenegrin, Náhuatl, Nauruan, Navajo, Ndebele (Northern), Ndebele (Southern), Norn, Norwegian, Nyanja, Occitan, Oromo, Otomi, Palauan, Polish, Portuguese, Quechua, Rarotongan, Rhaeto-Romanic, Romani, Romanian, Sámi (Inari), Sámi (Lule), Sámi (Northern), Sámi (Southern), Sango, Sardinian, Scottish Gaelic, Seychelles Creole, Shona, Silesian, Slovak, Slovene, Somali (Latin), Sorbian, Sotho, Spanish, Swahili, Swati, Swedish, Tagalog (Filipino), Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tsonga, Tswana, Turkish, Twi, Umbundu, Venda, Veps, Welsh, Wolof, Xhosa, Zulu.

Credits & details

Year published: 2021
Type design: Marko Hrastovec
Font mastering: Nikola Djurek
Cover image: Filip Pomykalo
Text: Krešimir Bobaš

Buy Now