Noga

10 Styles
€70.00 Single style / €700.00 Complete
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Concept

Noga is a geometric-humanist typeface family that’s all about taking unexpected turns when it comes to contrast flow. Letters are shaped by common sense and sensibility for the adequacy of things. It is an attempt at forging a contemporary typeface that has a recognizable and formidable personality in bigger sizes — while its energetic stroke modulation maintains a distinguished form amidst longer texts.

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Packages

Noga complete family
50% OFF €700.00 €350.00
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Single styles

Noga Light
€70.00 Add to Cart Added
Noga Light Italic
€70.00 Add to Cart Added
Noga Regular
€70.00 Add to Cart Added
Noga Regular Italic
€70.00 Add to Cart Added
Noga Medium
€70.00 Add to Cart Added
Noga Medium Italic
€70.00 Add to Cart Added
Noga Bold
€70.00 Add to Cart Added
Noga Bold Italic
€70.00 Add to Cart Added
Noga Black
€70.00 Add to Cart Added
Noga Black Italic
€70.00 Add to Cart Added

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Noga

Design Concept

Noga is a geometric-humanist typeface family that’s all about taking unexpected turns when it comes to contrast flow. Letters are shaped by common sense and sensibility for the adequacy of things. It is an attempt at forging a contemporary typeface that has a recognizable and formidable personality in bigger sizes — while its energetic stroke modulation maintains a distinguished form amidst longer texts.

PDF Specimen

The PDF contains information, specimens of the type including further settings of more languages, features, character sets, all in one document. If you’re a bit old school you can even print it. Download it here.

Design notes

When it comes to Noga, we did our best to breathe life and sparkle into an often-monotonous Sans Serif genre. Every letter is freely drawn and accompanied by an interesting variation of accent in the thin and thick strokes — each of which, in turn, is terminated in such a manner that it glides sleekly into the next one. Hence, the letters flow into effortlessly recognizable word formations. For instance, let’s have a look at how smoothly the lowercase ‘g’ and ‘r’ slide into the diagonal letters’ DMs:

TFW things just click together 🥹🫡
Italic angle implemented within manicule — big design feature.

Balancing on the verge between geometry and calligraphy, Noga is all about taking unexpected turns when it comes to contrast flow. It could be described as a humanist Sans encased in geometric proportions. The trigger for the conception of this design was the outstanding work of William Addison Dwiggins — specifically, the more expressive characters, such as the lowercase ‘g’ or uppercase ‘Q’ — from his Metroblack typeface, dating all the way back to 1929. As Dwiggins generally found European designs of early-to-mid 20th century cold and lacking in personality, it was fun to concieve Noga as a hybrid between his sparkling style and more rational, ‘European’, approach to type design.

Development of characteristic shapes through versions 😰
Early studies for Metroblack. Image courtesy of Boston Public Library.

Rather than adhering to conventional typographic dispositions, the letters are shaped by common sense and a sensibility for the adequacy of things. Whilst observing the exterior of the shapes, one could argue that it is marked by a gothic or even geometric design, whereas on the inside there is a lot of broad nib movement going on. As with any design you’ll stumble upon in our catalogue, it’s more about amplifying the spirit of the original template rather than the mere retracing of pre-existing shapes.

Most of the character and action happens inside letters. On the outside they stay cool.

Terminations vary from rationally vertical or horizontal to angled ones that, once again, advocate for a strong calligraphic influence. Overall, Noga is an attempt at forging a contemporary typeface that has a recognizable and formidable personality in bigger sizes — while its energetic stroke modulation maintains a distinguished form amidst longer texts.

What makes Noga attractive in big sizes, makes it a great reading choice too!

This stunning geometric-humanist typeface family includes 10 styles, a weight ranging from Light to Black, corresponding italics, small caps, and plenty of additional glyphs that can facilitate your everyday design work — or simply be fun to look at. While honing and perfecting it during the course of the past three years, we’ve seen it applied, among other things, in contemporary branding, packaging, and poster projects. Now that it’s become available for commercial licensing, we can’t wait to see where you’ll take it next.

It's rude to point fingers, but we made sure you can point directions 🤯
Those bidons will be for sale at some point.
Early version of Noga in use for MOP festival branding.

Language Support

Afar, Afrikaans, Albanian, Aranese, Araona, Aromanian, Aymara, Ayoreo, Azeri (Latin), Basque, Bemba, Bislama, Bosnian, Breton, Catalan, Cavineña, Chamorro, Cheyenne, Chichewa, Chokwe, Chuukese, Cofán, Comorian, Cornish, Crimean Tatar, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Finnish, French, Frisian, Friulian, Ganda, German, Gikuyu, Greenlandic, Guaraní, Gwich’in, Haitian, Hawaiian, Hungarian, Icelandic, Ido, Indonesian, Interlingua, Irish Gaelic, Italian, Javanese, Karelian, Kashubian, Kinyarwanda, Kiribati, Kirundi, Kituba, Kongo, Kurdish, Kwanyama, Ladin, Latvian, Lingala, Lithuanian, Luba-Kasai, Luxemburgish, Malagasy, Malay, Maltese, Maninka, Manx, Māori, Marquesan, Marshallese, Montenegrin, Náhuatl, Nauruan, Navajo, Ndebele (Northern), Ndebele (Southern), Norn, Norwegian, Nyanja, Occitan, Oromo, Otomi, Palauan, Polish, Portuguese, Quechua, Rarotongan, Rhaeto-Romanic, Romani, Romanian, Sámi (Inari), Sámi (Lule), Sámi (Northern), Sámi (Southern), Sango, Sardinian, Scottish Gaelic, Seychelles Creole, Shona, Silesian, Slovak, Slovene, Somali (Latin), Sorbian, Sotho, Spanish, Swahili, Swati, Swedish, Tagalog (Filipino), Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tsonga, Tswana, Turkish, Twi, Umbundu, Venda, Veps, Welsh, Wolof, Xhosa, Zulu.

Credits & details

Year published: 2023
Type design: Marko Hrastovec
Font production: Nikola Djurek
Spacing & kerning: Igino Marini
Cover artwork: Sven Sorić
Text: Krešimir Bobaš

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